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In France, creative people suffer from many clichés that are detrimental to them and which stem from public's lack of knowledge about their professions. “Creative people always spend their time playing table football!” The border between passion and work is sometimes blurred, that's why creative jobs are not recognized in the same way as doctor or lawyer for example. These jobs are endangered in particular by crowdsourcing and free contests. Let's erase the clichés and remove the labels to reveal the true nature of our jobs. All work deserves a salary! This campaign is part of a participation in the Student Challenge 2017 of the Club des Directeurs Artistiques.
This project in collaboration with Nicolas Pellerin, was awarded at the 2016 student contest of the Club des Directeurs Artistiques.