Logo Dalto, Art director / graphic designer

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Tour de France 2020


Branding


Each year, the “Grande Boucle” reveals the huge richness of the landscapes of France: from coastal roads to city roundabouts, through valleys, medium and high mountains. These 3483km of racing spread over three weeks inspired me to imagine this fictional visual identity for the 2020 edition of the Tour de France by highlighting the variety of French lands.





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Tour de France 2020


Identité visuelle


Chaque année, la Grande Boucle nous dévoile l’immense richesse des paysages de l’hexagone : des routes du littoral aux ronds-points des villes en passant les vallées, les moyennes et hautes montagnes. Ces 3483km de course répartis sur trois semaines furent pour moi l’occasion d’imaginer cette identité visuelle fictive de l’édition 2020 du Tour de France mettant à l’honneur la variété des terrains français.





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Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche Fictionnal visual identity of the Tour de France 2020  highlighting the richness of the French landscapes © Pierre d'Alteroche